Creating Your Own Email Marketing Campaign For Your Business
One of the Internet Marketing services we offer is Email Marketing. Implementing an email marketing campaign as part of your Internet marketing strategy is highly recommended, as it is still an efficient way to reach your potential clients. There are various ways to execute a mass emailing campaign, one of the best ways of accomplishing this is to use one of the online email marketing services available, like MailChimp and ConstantContact. On today's post we will cover the various steps that you should take when implementing an Email Marketing campaign for your business.
Build your customer email list - This is definitely the most important and difficult part of the process, as having a good customer list is key to the success of your email marketing efforts. Many times companies spend money buying email lists from websites that offer lists specific to your industry. This is a bad idea because almost always those lists have a large amount of invalid emails that will result in high bounce rates (when an email address is undeliverable). High bounce rates are bad because you run the risk of getting your emails blocked by recipient’s servers.
There are a few ways you can build a good customer email list that will reduce time wasted and maximize results.
Compile you own customer list by asking your customers if they would like to receive emails about your products or services.
Obtain an email list and send an opt-in email to get permission to send emails about your products or services. Many online email marketing services like MailChimp offer this option to legitimize your email lists.
Build up an email list by placing a Newsletter sign-up form on your website. This way of building an email list is slow but highly efficient because you'll be sending emails to people that have requested you to do so, therefore they'll be interested in your products and services.
I recommend using a combination of all these methods to build a good size email list that will produce good results.
Choose an email marketing campaign service provider - You can send a lot of emails manually from your own email service provider but it is not recommended, as it is not efficient and you run the risk of being blocked if you have a high rate of bounces and complaints. The best way of sending your marketing emails is by signing up for an online email marketing service like MailChimp or CostantContact. These services provide many specialized features for email marketing campaigns, like ready-made email templates, email campaign scheduling, analytics, and much more.
Design a good marketing email - It's very important to design a good marketing email that will catch the interest of the recipient. The subject line is specially important because in many cases it will determine whether the recipient opens the email or not. Make sure your email has a good call-to-action, meaning that you should encourage the recipient to either call you, email you, or visit your website for more information about your services or products.
Do your research to find out what works best when designing your marketing emails. Make sure you follow the best-practices guidelines to avoid being labeled as spam or have people unsubscribe from your list. Don't use spam words like "FREE" or "Buy Now". These kinds of words have been red-flagged by email service providers and if you use them a lot your email runs the risk of being labeled as spam and never reaching the recipient.
Send and track - After sending your email campaign, track it to see how it performs. Many email marketing campaign service providers offer analytic services that will help you see what is working and what is not. Maybe you need to change the wording of your subject line, maybe the email has way too much information and not a good call-to-action. You'll be able to see what impacts the performance of your email marketing campaign by using these analytics features.
Follow up! - It is highly recommended to follow up with another email or a phone call (if the phone number is available) after sending your marketing emails. This increases the probability of getting that prospective client to act and buy your products or services.
Sometimes it takes only one customer conversion to pay off your email marketing campaigns depending on what kind of products or services you offer. So give it a try, and if you require any help or advice you can always contact us by email email@example.com, or phone 954-268-7901.