Google Analytics for Your Small Business Website
Tracking all changes that you make to your website is an extremely important aspect of managing a website when trying to increase website trafic. By using an analytics platform like Google Analytics, our Web Design Miami team will show you how you can track what's working and what's not when making any changes to the structure, content, or SEO efforts of your website. Many companies don't even know how important this is and end up wasting time and money on strategies that don't produce good results. Here we will give you a few tips on how to get started with your own website analytics tracking.
Set Up Google Analytics - The first step is to set up you Google analytics account so that you start tracking your website's performance. You will have to visit Google Analytics, create an account if you don't already have one, add your website to account, verify ownership of your website. Google provvides easy to follow instructions on how to verify ownership of your website.
Filter Out Your IP Address - You will need to add IP block filters to the analytics account so that it does not include traffic from your own IP address. This will help make the analytics data more accurate, as it will exclude you own visits from the traffic reports. You can add filters for multiple IP addresses for anyone that will be working on the website, like your web developer, designer, etc.
Start Tracking Performance - After Google analytics is set up, you can start tracking your website's traffic. Most likely you'll need to wait a couple of weeks to start seeing some patterns. You'll be able to see which days and hours of the day you get the most traffic. You'll also be able to see which search keywords people are finding you with, and what locations your visitors are from. These are just some of the many parameters Google Analytics tracks on your website.
Make Changes, See Results - After implementing changes to your website you can track traffic and see if the changes made negative or positive impact on your website's traffic. For example, If you added a new page that describes your products or services more in depth, you will most likely see an increase of trafic to that page, therefore you will conclude that that change was worth it.
Google Analytics has many useful features that can help you analyse your website's traffic data, so that you can make improvements that will increase traffic. You can even add multiple users to your account, in case you need other people to manage it.
Feel free to contacts our Web Design Miami team if you need any help with setting up your Google Analytics account.